I've just gotten into promoting my Etsy Stores on Google+. I started with my main Google+ account, but have just set up a "Brand Account" for my Vintage Shop and am sharing to help fellow sellers. Note that I work from a Windows PC.
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Follow the instructions on your screen to finish creating your page.
After you've created the page, it takes you back to your main account (at least mine did). You can’t edit the Brand page from there, so go up to your profile avatar and LEFT click (on PC), which brings up a list with your Brand Account. Click on your brand account, and you can edit it as you did your original Google+ page.
To change your banner and avatar go to your Profile - found in the column at left of screen. If the list is not showing click on the three lines at the top of the screen to the left of Google+ and it will bring the list up.
Click on “About” and it brings up a screen where you can add your banner image and avatar as well as description. Add images by clicking the camera icon, and text by clicking the pencil. I matched it to my shop for consistency.
Note: when I click the camera it brings up the photos I have on my google account (from phone), if it does that click again and it should give you a choice to access your computer.
You follow the same basic steps to create “Collections”. Just click on the Create a collection and edit away.
*Note that you will remain in the last collection you posted, so go to “Collections” and select YOURS to pick the appropriate collection.
Also *borrowed from a fellow seller-Alex* A reminder (or new info if you don't know) to speed listing y on G+, hot keys are your friends! Here are the most usable ones below:
Mac:
Command and C = copy
Command and V = paste
Command and Z = undo
PC:
Control and C = copy
Control and V = paste
Control and Z = undo
Good luck setting up your Brand Account page!